Founder Jim Heininger comments to Forbes Agency Council to show prospects and clients the love!
Taking Them For Granted
A grave mistake I’ve seen marketers make is taking prospects for granted. Everyone wants to be seen, recognized and loved on a regular basis. It’s human nature. Make that special effort to treat a prospective client or customer as if the relationship is starting all over again. It summons up those positive feelings about why this relationship is special.
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